GroundWork RevOps is a HubSpot consulting and integration partner. We translate your sales, marketing, and renewal processes into a CRM your team will use, and connect HubSpot to the tools around it.
We sit with the people who run the work. Together we decide pipelines, ownership, and what "good" looks like in HubSpot. We train admins and GTM teams, and we sequence migration and cleanup so you do not port the mess into a new system.
You get clarity on how go-to-market should run in HubSpot, and a plan your team can actually execute.
When the process is ready, we connect HubSpot to the stack around it: your website, Slack, billing and subscriptions, and the data tools that power lists and scoring. Leads and revenue stop living in side channels.
HubSpot stays the system of record because the rest of your tools talk to it cleanly.
We turn how you really sell, market, and renew into properties, views, workspaces, automation, and reporting people trust. Your team can do their jobs inside HubSpot without spreadsheet workarounds.
Configuration is the translation layer between your process and a CRM people will use.
When the record screen still is not enough, we build custom CRM cards and actions so the next step lives where the work already happens. An add-on when configuration alone leaves operators clicking in circles, not the center of every engagement.
Reps stop exporting lists to shared spreadsheets. Company data is clean enough, and views are clear enough, that the real account list lives in the CRM.
Renewal deals, line items, and forecast categories follow rules your finance and CS teams recognize. Reporting answers "what's real?" instead of forcing another reconciliation pass.
Website forms write straight into HubSpot with campaign and UTM detail. Slack can still notify the team, but nobody retypes a lead from a chat thread.
Status, fit, and disqualification reasons are separate fields with clear meaning. Lists and workspaces match how your team actually works accounts, not a one-size picklist that breaks reports.
We connect systems when the HubSpot foundation can support them. Deferring a billing or data sync until ownership and properties are solid is part of the consulting, not a delay for its own sake.
What's broken, what's working, and what to do next. Plain English about process, HubSpot, and integrations. No product tour theater.
Configure HubSpot around your real motions. Connect the critical systems when they're ready. Keep a clear line between must-ship for go-live and what waits on the roadmap.
Admins and GTM teams learn the workspaces, ownership swim lanes, and day-to-day habits so they can run it without us in every ticket.
We'll talk process, HubSpot, and integrations in plain English, and leave you with a clearer next step either way.
Book a free strategy call